While Achivr has a strong foundation in influencer marketing, translating that into actionable sales within the app remains a hurdle. The challenge lies in seamlessly integrating influencer content with product discovery. Achivr faced similar critical hurdles due to its outdated user interface , reliance on conventional e-commerce practices, neglect of user journey optimisation, and a lack of insight into potential users’ needs. Consumers seek more than just product listings; they crave authentic experiences and personalised recommendations.